Rationale for Analysis:
In consideration of its resonant value, the learning technologies market place is a key launchpad for the GoPro product. Teachers and educators around the world are using more and more types of digital media tools in classrooms everyday. Digital video in educational learning environments are not just teaching tools, but are also learning instruments for opening new ways of collecting data and results, sharing experience, and for tracking learning progress.
The type of market for GoPro use in learning technology sectors is made up of three different areas. The first type of market is the public or private school systems levels kindergarten to Grade 12. Educators in this area can use the GoPro for student interviews, field trip journaling, practicing choreography in dance class, recording changes, studying athletic skills, etc. Initiatives such as the ISKME GoPro Learning Challenge provide educators with opportunities to share their own ideas for how GoPro camers can be used to create educational content and positive change. Winners of this contest will receive GoPro Cameras to carry out their idea and share with the world on OER Commons. The second type of market that applies to the GoPro is for educators and students in the post secondary education sector. Here, there are numerous opportunities for recording lab work in university settings, promotional applications for recruitment, and college point-of-view experiences. The third market that applies to the GoPro is the training needs sector, where the qualities of wearable video recording open up huge possibilities for students to review skills in apprentice situations in trades training. Employee training with the GoPro opens up another large corporate and consumer markets as well. Having the ability to hit 3 different markets in the global market places shows just how GoPro will continue to grow in the learning technology market place. Another key point to remember in the consideration of the resonant value of GoPro is that in all target markets, the limits of the product are only with creativity of the user, providing a truly unique way to document learning, or provide training in unique and profitable ways.
In consideration of types of offerings, we see the GoPro in in the category of “Content” where the product is pre-packaged, along with blended services of support, in the form of firmware updates for a certain amount of time in the product’s life. When looking at who is the buyer, learning bought centrally will be typically making the purchase. Due to the cost of the GoPro product, this will prevent certain areas of growth. The global target will include all areas of the world, regardless of language with excellent computer infrastructure.
Regarding competition, GoPro is clearly the leader in point of view cameras currently, but there are looming threats of the smartphone market expanding to have the capacity to be the device that replaces the GoPro. Greg Gretsch, a Silicon Valley venture capitalist calls the GoPro an “ephemeral opportunity.” Gretsch’s opinion is that GoPro is a hardware manufacturer in a world that’s quickly moving to the platform of the smartphone. Due to GoPro’s success, other manufactures are starting to notice and develop their own first action cameras. Sony has implemented image stabilization that helps with camera shake and stereo sound, two things that GoPro lack. CEO Nick Woodman explains that the market he created is large enough for numerous companies to exist. It is clear that right now, GoPro is the leader in this technology area, as rapid growth and expansion are present with the recent public offering.
The type of market for GoPro use in learning technology sectors is made up of three different areas. The first type of market is the public or private school systems levels kindergarten to Grade 12. Educators in this area can use the GoPro for student interviews, field trip journaling, practicing choreography in dance class, recording changes, studying athletic skills, etc. Initiatives such as the ISKME GoPro Learning Challenge provide educators with opportunities to share their own ideas for how GoPro camers can be used to create educational content and positive change. Winners of this contest will receive GoPro Cameras to carry out their idea and share with the world on OER Commons. The second type of market that applies to the GoPro is for educators and students in the post secondary education sector. Here, there are numerous opportunities for recording lab work in university settings, promotional applications for recruitment, and college point-of-view experiences. The third market that applies to the GoPro is the training needs sector, where the qualities of wearable video recording open up huge possibilities for students to review skills in apprentice situations in trades training. Employee training with the GoPro opens up another large corporate and consumer markets as well. Having the ability to hit 3 different markets in the global market places shows just how GoPro will continue to grow in the learning technology market place. Another key point to remember in the consideration of the resonant value of GoPro is that in all target markets, the limits of the product are only with creativity of the user, providing a truly unique way to document learning, or provide training in unique and profitable ways.
In consideration of types of offerings, we see the GoPro in in the category of “Content” where the product is pre-packaged, along with blended services of support, in the form of firmware updates for a certain amount of time in the product’s life. When looking at who is the buyer, learning bought centrally will be typically making the purchase. Due to the cost of the GoPro product, this will prevent certain areas of growth. The global target will include all areas of the world, regardless of language with excellent computer infrastructure.
Regarding competition, GoPro is clearly the leader in point of view cameras currently, but there are looming threats of the smartphone market expanding to have the capacity to be the device that replaces the GoPro. Greg Gretsch, a Silicon Valley venture capitalist calls the GoPro an “ephemeral opportunity.” Gretsch’s opinion is that GoPro is a hardware manufacturer in a world that’s quickly moving to the platform of the smartphone. Due to GoPro’s success, other manufactures are starting to notice and develop their own first action cameras. Sony has implemented image stabilization that helps with camera shake and stereo sound, two things that GoPro lack. CEO Nick Woodman explains that the market he created is large enough for numerous companies to exist. It is clear that right now, GoPro is the leader in this technology area, as rapid growth and expansion are present with the recent public offering.
GoPro over a period of twelve months ending in March of 2014 showed that total revenue was up 39% from March of 2013.
The number of units shipped during that same year time period by 32%.
The GoPro company during the last 12 months generated 48.6 million dollars in profit.